And the Scion tC makes the #1 slot!
Until the research arm of TTAC gets more funding, we’ll have to rely on data from third-parties like J.D. Power. The venerable outfit recently compiled a list of the Top 10 cars with the highest percentage of Gen Y buyers. The results aren’t entirely surprising.
J.D. Power’s definition of Generation Y consists of buyers aged 16-35. Rather than the penniless youngsters mostly covered in this series, their study also takes into account older members of this cohort who are earning much more, with stable career prospects – maybe even families. No surprise then that four door cars, whether sedans or hatchbacks, tend to dominate the list. Of the 10 cars, only one was a domestic and only one came from a luxury brand. The rest were from mainstream imports, with 6 of the 10 from Japanese brands and 3 from the Germans. No Korean cars cracked the list, which at first glance seems surprising. But we’ve heard through the grapevine that Hyundai products, even the Veloster, tend to skew older. Also missing was Honda, something that would have been unthinkable not too long ago, though Acura was well represented