Contents of the May 31st Press Release

[darthclutch]

I had to shorten this up a little by removing the part about the tC... Enjoy!


Scion iQ Concept Press Conference
2010 New York International Auto Show
Javits Convention Center, Galleria
Wednesday, May 31, 2010, 1 p.m. EDT
Jack Hollis - Vice President, Scion
__________________________________________________ ______________
(Countdown clock ticks down to zero – 30-second New Dimension video)
Welcome to the New Dimension of Scion!
It’s great to see you all again. The New York Auto Show has always been a special place for
Scion… from the time we launched the brand in 2002 with the bbX… to the 2003 reveal of the
first xA and xB… to last year when we showed you an exciting new concept.
New York is a Scion-like city… a vibrant place where young trendsetters stretch the bounds of
what is possible. Like New York… Scion has always been about expanding in new
dimensions… taking risks, setting trends, and definitely creating our own path.
It’s this vision that has appealed to a new generation of automotive enthusiasts… making Scion
the youngest brand in the entire industry. As an innovation lab for our company… to try new
products and new ways of building relationships with our owners… it has succeeded beyond our
expectations.
Building these relationships has brought new opportunities to our company. In just seven years
time… we’ve put nearly 800,000 Scions on the road… with almost 73 percent being new to the
Toyota family.
And in doing so… we’re proud that Scion is the most ethnically diverse non-luxury brand.
Our dealers… who are among the most ground-breaking in the industry… have been a huge
part of the relationship we have built with the Scion enthusiast. I want to thank all of our
dealers… especially the 12 member Scion dealer council… who have been outstanding
partners in building our brand.
While it’s been three years since we’ve brought new product to the market… we have by no
means been idle. From the Fuse concept… to the Hako coupe concept… to multiple SEMA
concept vehicles created by our innovative owners… these vehicles have inspired us to go in
new directions.
We’ve also kept our products fresh with exclusive Release Series models for our entire line up.
Our latest iteration… the tC Release Series 6.0… launched just last month.
And… the restyled 2011 xB… with an aggressive new look… makes its public debut at our
space right here at New York. Make sure you go check it out.
Today… we take you along with us as we enter the New Dimension of Scion. A dimension
where transportation anticipates the future needs of young drivers… and together we’ll create a
whole new segment in the industry.
Last year we showed you an exciting new concept vehicle… and today it’s my pleasure to make it a reality.
(iQ 30-sec. reveal video)
That’s right… today I present to you the North American debut of the 2011 Scion iQ.
The new iQ is about big ideas… Concentrated.
When we debuted the xB seven years ago… it created an iconic vehicle that has been
imitated… but never duplicated. And the new iQ will do the same as it ushers in a “New
Urbanism”… a vehicle for a more progressive buyer whose transportation needs and desires
are changing.
The iQ will be moving Scion into this New Dimension with these young metropolitan owners…
taking a unique approach to urban mobility… beyond just convenient transportation… with a
blend of style, innovation and entertainment… Concentrated.
It’s an intelligent choice for these new urbanites who appreciate clever transportation without
sacrifice in design or features, but it will also have an emotional appeal that exudes a fun
personality.
The iQ will define a new… premium… micro-subcompact segment… a minier and smarter
vehicle… with a style unlike any other. It will appeal to the youthful trendsetters who desire
innovation above all else… and actively share their thoughts and ideas with close friends and
digital acquaintances.
For iQ… yeah…size matters… but its small stature is balanced by a strong stance and greater
capability. The new urbanites tell us that the iQ is the future… a small footprint that appeals to
their sense that a car should not be any bigger than it really has to be… and one that is easy to
drive in the city and find a place to park.
Top to bottom, the iQ is a revolutionary idea on the efficient use of space in a vehicle. Its small
size contrasts with its large capability… the world’s smallest four-seater that gives people the
flexibility they never thought possible… with the ability to take friends and gear where they need
to go. While compact... iQ makes it easy to get in and out with a large door opening, and the
front seats have a convenient long-slide feature with a side-mounted lever. The front seats also
have a slim-back design … while the front passenger seat is mounted slightly forward of the
driver seat… all of which provide even more legroom in the back.
And it does this while providing the safety and security all drivers want. Vehicle Stability
Control, Anti-lock Brakes, and Traction Control are among the standard-active safety features.
Can you believe that a car this small has 10 standard airbags… including the world’s first rearwindow
curtain airbag.
iQ’s interior design is a fusion of modern style and efficient ergonomics, with modern textures
and soft-touch materials, adding a very premium feel. An efficient vertical center stack is
equally convenient for both driver and front passenger. The asymmetrical instrument panel
offers a look that is techno-organic, providing both style and clarity. And a front-mounted LED
lamp creates a high-tech feel throughout the entire cabin.
While size, style and safety help define the iQ, they will be matched by a surprising fun-to-drive
experience. Partnered with a smooth, responsive Continuously Variable Transmission… the
1.3-liter engine will provide surprising power and torque while still reaching fuel-economy in the
upper 30s.

The new iQ and tC are more than just two new products. Together… they’re helping us usher in
the New Dimension of Scion.
(start 20-sec. video with dynamic footage of both vehicles with music)
iQ and tC aren’t just two halves of a whole… together, they’re changing the realm of youth-car
culture.
It’s my pleasure to introduce two gentlemen who are helping us travel this new journey.
Please welcome the chief engineer for the iQ… Mr. Hiroki Nakajima.
And the chief engineer for the all-new tC… Mr. Masayuki Nagai.
Thank you both for creating these two great new additions to the Scion family. We know they
will inspire and excite Scion enthusiasts as much as the do us.
We also invite you to visit the Scion display area on the show floor to see two customized
versions of the iQ and tC. Styled by our friends at Five Axis… these two vehicles give you an
idea of what is possible when you unleash the creativity of our Scion owners. They feature the
Bloodshot tC and Titanium iQ, distinctive interior trim and Five Axis wheels with low-profile tires.
As I mentioned earlier, Scion has always been a lab for trying new ideas and methods. Scion
has accomplished exactly what the company hoped for at inception… in most ways… way
beyond expectations.
And we will now take that Scion DNA of authenticity, community and customization into a New
Dimension.
I’m excited about the next 12 months as we launch these two new vehicles… the tC this fall…
and the iQ early next year.
Back in 2003, we started with two unique vehicles… and not long after that we added an
exciting third model… the tC. Now… with the iQ…we’ll add yet another authentic, segment defining
vehicle that will meet the needs of the near future rather than the present.
And to tell you the truth, we have absolutely no intention of stopping here.
I’ll see you right here next year.
Come on up and take a look at the new iQ and tC. I invite the photographers up first to get
some pictures. I’ll be up here to answer any of your questions.
Thanks again for joining us today. Enjoy the show.

[darthclutch]

I had to download the latest Acrobat to open this, and here is the answer to one of my questions!

FOR IMMEDIATE RELEASE
TMS-034-10
Scion Unveils a New Dimension at the New York Auto Show with
All-New 2011 iQ and tC Production Models
NEW YORK (March 31, 2010) – A New Dimension of Scion was unveiled today with two new production vehicles – the all-new 2011 iQ premium micro-subcompact and the second-generation 2011 tC sports coupe – at the New York International Auto Show. The tC is scheduled to arrive in dealerships later this fall, while the iQ will go on sale in early 2011.
“Scion prides itself on being an innovative brand with a lineup of iconic vehicles that set automotive trends,” said Jack Hollis, vice president of Scion. “The iQ will define the premium micro-subcompact segment as the choice for new urbanites who want clever transportation without a sacrifice in style or new features.”
iQ Defines Premium Micro-Subcompact
Meeting the needs of a new trendsetting generation of urban drivers, the iQ succeeds at taking big ideas and concentrating them into a small package. Made possible by intelligent and functional packaging, the iQ is a small car that offers the functionality and comfort that drivers expect from a car twice its size.
The iQ’s profile, defined by a strong and high beltline, glides from the large, stout headlamps, up the A-pillar, across the roof and wraps around the rear, emphasizing the iQ’s geometric shape. Side mirrors with integrated turn signals accent the clean design. The rear emphasizes the vehicle’s modern style. Trapezoidal lines run toward the wheels, from the hatch to the bumper’s rear diffuser-like accent, creating a substantial presence. With a 78.7-inch wheelbase and a unique suspension design – consisting of MacPherson struts up front, and a torsion beam rear suspension – the three-door hatchback can deftly maneuver through city traffic. In addition, its overall length of only 120.1-inches, width of 66.1-inches, and short front and rear overhangs create a confident stance that still allows the iQ to fit into virtually any urban parking scenario.
Engineering innovations like a compact air-conditioning unit, inverted front-mounted differential, and electronic power-steering system with compact steering column, all amount to significant decreases in front-end length. In addition, the iQ is equipped with a flat gas tank housed beneath the floor that reduces rear overhang.
Scion New Dimension/2-2-2-2
The iQ’s functional “3+1” seating equates to the world’s smallest four-passenger vehicle. With the driver’s and front-passenger’s seats being slightly off set, this innovative seating arrangement allows for one adult behind the front passenger and a child, small package, or pet behind the driver. A first for Scion, extra-slim front seat backs are utilized to provide rear passengers with ample legroom. The rear seats are extremely versatile, featuring a 50/50 split and the ability to fold flat, creating enough storage to accommodate up to two golf bags. The iQ is small in size but large on safety. Active safety features include Vehicle Stability Control (VSC), an anti-lock brake system (ABS) with Electronic Brake force Distribution (EBD), Brake Assist (BA) and Traction Control (TRAC).
The iQ will come standard with 10 SRS airbags, including the world's first rear-window curtain airbag. Other airbags include driver- and front-passenger airbags; driver- and front-passenger seat-mounted side airbags; side curtain airbags; driver- and front-passenger knee airbags; and a Scion-first driver seat-cushion airbag.
The 2011 iQ is equipped with a 1.3-liter, four-cylinder engine that produces over 90 horsepower and features the latest dual VVT-i, which allows it to be impressively efficient, providing a broader powerband yet requiring less fuel and generating fewer emissions.
The iQ’s engine is combined with a Continuously Variable Transmission (CVT) that helps deliver smooth acceleration and excellent fuel efficiency. The iQ will be rated as an Ultra Low Emission Vehicle (ULEV-II), and it is expected to achieve a combined fuel economy in the high 30s, comparable to similar vehicles that feature less passenger and cargo capacity.
The iQ comes standard with a six-speaker audio system and is available with multiple audio head units for various degrees of audiophiles. All iQs will be outfitted with USB and auxiliary ports, allowing personal devices to be easily integrated into the car. Steering-wheel-mounted controls command the audio system to adjust volume and shuffle through music sources such as CD, AM/FM, auxiliary input, or a library from your iPod® or other USB device.

PRELIMINARY SPECIFICATIONS
2011 SCION iQ
POWERTRAIN
Engine: 1.3-liter, 4-cylinder with Dual VVT-i
Drivetrain: Front-wheel drive
Transmission: Continuously Variable Transmission (CVT)
DIMENSIONS (inches)
Overall Length: 120.1
Overall Width: 66.1
Overall Height: 59.1
Wheelbase: 78.7
Seating Capacity: 4

NOTE TO EDITORS: Photography and b-roll video to accompany this story is available for editorial use only and can be retrieved in digital form by media without charge at http://sciondimension.com or http://scionnewsroom.com.
CONTACT: Scion Public Relations
Craig Taguchi 310.468.3282 craig_taguchi@scion.com
Media Web site: http://www.ScionDimension.com http://www.ScionNewsroom.com http://www.HelloScion.com
Public Web site: http://www.Scion.com

[The_Butcher]

Kieth- you "SHORTENED" up your first post in here?? :rofl: WOW!! must of been a novel!!